Our Story

What Is Salwar Studio?
Salwar Studio is a portal for the common woman to buy good quality ethnic wear at reasonable prices. Salwar Studio started with just 2 employees and has now grown to a family of 17 people. Our products are live on e-commerce portals like Amazon, Jabong, Flipkart LimeRoad, to name a few.

Who is the face behind Salwar Studio?
Minal Mehta, a Commerce graduate from Podar College, Mumbai , well verse in Fashion Designing, Export Management started her career with Jam Design Centre and went on to work at FabIndia as a merchandiser for a year. After which she joined her brother’s business in the well known M.J.Market which is a market leader in wholesale Indian Ethnic wear and is around 70 years old.
Here, they supplied kurtis,salwar kameez, etc. and held exhibitions at various malls around Mumbai, here she realized the potential of online shopping and thus began her foray into the e-commerce universe and soon established Salwar Studio in the year 2007.

Her Vision
To see Salwar Studio as a brand recognized by the people which sells quality products at affordable prices and also offers various services like customized tailoring, etc at not more than Rs.500

Her Initial Struggles
Salwar Studio was established when the e-commerce industry was yet to be recognized widely. The biggest struggle was to convince people the effectiveness of the online industry.
As Minal Mehta says, “The vendors used to laugh at my face and tell me that I’ll be able to garner only 1-2 sales a month. I would enjoy seeing their faces when I would later go to make the payments and they just would not believe the amount of sales I made and that such numbers were possible through e-commerce”.
Her Advice To Women Entrepreneurs
“This is a male dominant industry, more often than not I’m the only woman in a meeting room. Men are usually short-tempered and set short term goals. Women can systemize and empathize better than men. Use that to your advantage.”
One Business Mantra
“Think big or you’ll reach nowhere.”